1. Wppeith US and EU economies in the grip of recession, more and more shoppers seem to be switching from full?

with US and EU economies in the grip of recession more and more shoppers seem to be switching from full time service retailers to discount stores .discuss the concept of discount retailing , giving details of the worlds largest discount retailers and their operational , supply chain, and marketing strategies.also explain how full service retailer are responding to the threat from discount retailers.